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Hotel strategy notebooks

Comic hôtelier : petit déjeuner inclus et jeûne intermittent, dans un hôtel fictif.

Comic hôtelier : petit déjeuner inclus et jeûne intermittent, dans un hôtel fictif.

Breakfast included in every rate

Stéphane-Jean Lacroix

10 hours ago1 min read

When guests spend less, should hotels lower room rates?

Stéphane-Jean Lacroix

1 day ago1 min read

Comic hôtelier : Value engineering.

Comic hôtelier : Value engineering.

Value engineering: saving €1,800 per hotel room

Stéphane-Jean Lacroix

4 days ago2 min read

2027 hotel budgets: what will it take to deliver growth?

2027 hotel budgets: what will it take to deliver growth?

2027 hotel budgets: what will it take to deliver growth?

Stéphane-Jean Lacroix

4 days ago2 min read

The hotel renovation has slipped by a year. What revenue can the owner still protect?

Stéphane-Jean Lacroix

4 days ago2 min read

Illustration générée par IA. Why renovate if the booking barrier is elsewhere?

Illustration générée par IA. Why renovate if the booking barrier is elsewhere?

Why refurbish a hotel if the booking barrier is elsewhere?

Stéphane-Jean Lacroix

Oct 201 min read

Illustration des liens entre hypothèses commerciales, organisation et exécution dans un business plan hôtelier.

Illustration des liens entre hypothèses commerciales, organisation et exécution dans un business plan hôtelier.

Hotel business plans: testing the commercial assumptions

Stéphane-Jean Lacroix

Oct 202 min read

Illustration du travail collectif qui permet à un hôtel de soutenir le prix accepté par le client.

Illustration du travail collectif qui permet à un hôtel de soutenir le prix accepté par le client.

Hotel pricing: what makes guests accept the rate?

Stéphane-Jean Lacroix

Oct 202 min read

Illustration d’un salon hôtelier : développer la visibilité auprès des clientèles utiles à l’hôtel.

Illustration d’un salon hôtelier : développer la visibilité auprès des clientèles utiles à l’hôtel.

Hotel guest mix: developing the demand your property needs

Stéphane-Jean Lacroix

Oct 201 min read

Illustration générée par IA. Recommandé par une IA. Réservé chez qui ?

Illustration générée par IA. Recommandé par une IA. Réservé chez qui ?

Recommended by AI. Booked through whom?

Stéphane-Jean Lacroix

Oct 201 min read

An imaginary hotel entrance rises from a browser page in navy watercolour on ivory paper. French headline: “The offer comes before the words.” AI-generated illustration.

An imaginary hotel entrance rises from a browser page in navy watercolour on ivory paper. French headline: “The offer comes before the words.” AI-generated illustration.

A hotel can be visible without giving guests enough reasons to choose it

Stéphane-Jean Lacroix

Sep 295 min read

What I look at to understand if a hotel is truly aligned.

What I look at to understand if a hotel is truly aligned.

What I look at to understand if a hotel is truly aligned.

Stéphane-Jean Lacroix

May 181 min read

6 questions to find out if the customer experience really justifies the price.

6 questions to find out if the customer experience really justifies the price.

6 questions to find out if the customer experience really justifies the price.

Stéphane-Jean Lacroix

May 181 min read

“OK” is sometimes a dangerous word for a hotel.

“OK” is sometimes a dangerous word for a hotel.

“OK” is sometimes a dangerous word for a hotel.

Stéphane-Jean Lacroix

May 131 min read

The client does not make the diagnosis. He arbitrates.

The client does not make the diagnosis. He arbitrates.

The client does not make the diagnosis. He arbitrates.

Stéphane-Jean Lacroix

May 131 min read

7 signs that a hotel may look good, but be fragile in value.

7 signs that a hotel may look good, but be fragile in value.

7 signs that a hotel may look good, but be fragile in value.

Stéphane-Jean Lacroix

May 131 min read

A hotel can give the impression of functioning well while losing value.

A hotel can give the impression of functioning well while losing value.

A hotel can give the impression of functioning well while losing value.

Stéphane-Jean Lacroix

May 131 min read

Don't jeopardize your reputation!

Don't jeopardize your reputation!

Don't jeopardize your reputation!

Stéphane-Jean Lacroix

Feb 20, 20244 min read

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