6 questions to find out if the customer experience really justifies the price.

1. Do guests talk about the hotel using specific or generic words?

2. Do the reviews mention an experience or just location, cleanliness, and comfort?

3. Do customers spontaneously post pictures of the place?

4. Can the staff explain what makes the hotel different?

5. Does the price seem consistent with what the customer actually experiences?

6. Does the experience provide a reason to book directly or only a reason to compare?

These questions are simple.

But they allow us to distinguish between two very different situations:

A well-liked hotel, and a truly favorite hotel.

The first one is reassuring.

The second one defends its value better.

#HotelMarketing #GuestExperience #PricingPower