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Expert in strategy &

positioningcomplex assets

  • LinkedIn

Stéphane-Jean Lacroix is a recognized expert in high-end/luxury hotels, specializing in the strategic positioning of destination projects.

With a career at ACCOR HOTELS, as Sofitel Brand Director and Vice President of Marketing Africa, Middle East and Indian Ocean, he played a key role in the 5-star repositioning of the SOFITEL hotel portfolio and the creation of iconic brands such as Sofitel LEGEND.

With more than 150 4 and 5 star establishments open on five continents, Stéphane-Jean has solid operational experience. His second professional chapter led him to support owners, operators and investors in the positioning and sales and marketing strategies of catering establishments and hotels across the Middle East, India, Africa, the USA, China and Europe.

Specialized in strategic marketing, didigital and operational, brand creation and architectural positioning and hotel design, Stéphane-Jean puts his operational, digital and strategic development experience at the service of his hotel investor clients. It stands out for its ability to put the client and the diversity of generations at the center of the ambitions of its projects, by creating brands of unique and memorable emotions.


• Strategic, digital and operational marketing;

• Brand creation, from ideation to operational implementation. 

• Architectural positioning and repositioning and hotel design, from writing the history of the premises, to the implementation and operational casting, including programming and the Interior design brief. 

• Operational support, management and structuring;

• Search for operators and brands. 

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