Breakfast included in every rate

We included breakfast in every rate.

To simplify the experience.

Before, we had to know who’d booked it. Who was going to have it. Who still needed to pay for it.

Now everyone pays.

It really is much simpler.

And here’s an interesting detail: ADR goes up, too.

A guest tells me:

“I never have breakfast.”

I reply:

“No problem, sir. It’s included.”

He thinks about it.

“So can I take it off the price?”

No.

Ever since that decision, I’ve taken a great interest in intermittent fasting.

A guest explains:

“I don’t eat anything before eleven.”

The buffet closes at ten.

I took both his hands:

“Whatever you do, stick with it.”

Since we included breakfast, the hotel has developed a real passion for wellness.

You rarely see an intermittent fasting programme do quite so much for food cost.

Comic transcript (English translation)

Panel 1 — A strategic decision

Manager: “We’re including breakfast in every rate. Easier to manage, revenue secured… and ADR rises from €145 to €168.”

Slide: “Breakfast included in every rate.” Before: €145. After, with breakfast included: €168. Simpler guest experience, more predictable revenue, less friction at reception.

Panel 2 — A very reasonable guest

Guest: “I never have breakfast. Can I take it off the price?”

Receptionist: “No, sir. It’s included in every rate.”

Signs: Hôtel du Parc; Reception — Hôtel du Parc.

Panel 3 — A very committed general manager

Guest: “I do intermittent fasting until eleven. The buffet closes at ten, right?”

Manager: “Exactly. Whatever you do, stick with it.”

Receptionist: “That’s one guest we definitely want to keep coming back.”

Sign: Breakfast, 6:30–10:00.