Fractional Marketing Director for Hotels and Hotel Groups
Senior marketing leadership, on a fractional basis, to drive strategy, align teams and deliver measurable results. Whether you need focused support, leadership for a specific project or ongoing oversight, I work with independent hotels, multi-property portfolios and hotel groups.
What I Can Lead for You
Market and channel analysis, positioning and strategic roadmaps, marketing plans, direct-booking acquisition, CRM, content and campaigns, website and booking engine, SEO, guest journey, loyalty and online reputation, as well as agency briefs and oversight, budgets and performance dashboards. The scope is tailored to your priorities, in-house resources and the level of ownership you need.
When Should You Bring In a Fractional Marketing Director?
A fractional marketing director gives you experienced leadership quickly, without the commitment of an immediate full-time hire. This model is particularly effective when launching, repositioning or relaunching a hotel; covering a vacant role; bringing several agencies under one direction; or aligning multiple properties around a shared strategy. An agency provides specialist expertise; a consultant advises; a fractional marketing director sets priorities, coordinates partners and remains accountable for delivery, budgets and results.