HOSPITALITY - RESTAURANTS - HYBRID LOCATIONS
TOURISM - TERRITORIAL MARKETING
HEADING TOWARDS INCREASING YOUR MARGINS
We provide you with a professional, external and neutral opinion on the added value of your brand:
Boutique hotel or trendy restaurant, neighborhood business or committed brand... your concept will be ours.
All aspects of management and the market are studied to maximize attendance and your income.
The positioning and profitability of a company are two inseparable components because they are interdependent.
Our expertise based on a 360° marketing strategy constitutes the compass of your direction to find.
Contact us today for a personalized consultation.
To understand your challenges, support you in your performance.
To activate the full potential of your brand.
For Create your credible and legitimate story, based on our expertise andco-constructed with your environment and your ecosystem.
WE SUPPORT YOU THROUGHOUT THE TRANSFORMATION TUNNEL
LEADS
PROSPECTS
SALES
Attract targets by creating value
People are interested
to your value proposition
Your qualified leads
become customers
WE PUT A POINT OF HONOR ON CUSTOMER SATISFACTION
HOSPITALITY
FROM STYLISH CONCEPT TO FAVORITE BRAND
Promote customer experience as a lever for transformation
Agence marketing spécialisée hôtels hospitality stéphane jean lacroix #meilleurconsultant
Consulting hôtellerie restauration F&B Food and beverage
créer du trafic et de la fréquentation sur les lieux touristiques
marketing territorial expert consultant communauté de communes municipalité dynamiser centre ville
Comment booster son business / comment créer un lieu de vie alternatif ? lieu de vie sur mesure
Augmenter la fréquentation de son commerce - comment créer une manufacture de proximité - faire tiers-lieux
Consultants en marketing pour hôtellerie - expert en capital premium et portefeuille de marques luxe
Agence de marketing territorial, comment rendre une destination touristique attractive
OUR REVPAR SUPPORT:
To maximize your REVPAR and RPS
For the repositioning of a point of sale, or your hotel
In your move upmarket
In the (re)creation of your brand platform
In setting up your SOPs from definition to training
In the negotiation of hotel management contracts
In your marketing strategy until loyalty
In operational marketing management
To subcontract your marketing service in all activation actions
For any tailor-made marketing mission
OUR RESULTS YOUR KPI's:
Revenue Generation Index: Comparison of your hotel's revenues with those of your market competitors.
Measures the percentage of rooms occupied at a given time. A direct indicator of the hotel's popularity and the effectiveness of its pricing strategy.
Average Daily Rate : Average rate per room rented. Indicates the price level customers are willing to pay, often linked to perceived brand value and quality.
Revenue Per Available Room. Combination of occupancy rate and average room rate, directly reflecting financial performance.
Reputation performance score essential for managing and improving an establishment's online perception.
Description: Gross operating profit per available room. Objective: Maximize profit while maintaining high quality of service.
Includes likes, comments, shares, and replies to stories. A high engagement rate indicates content that resonates well with your audience. Branded content on social networks with innovative Design and story that attracts and amazes customers.
Total cost of marketing and promotion divided by the number of customers acquired. An important indicator for assessing the effectiveness of marketing expenditure in acquiring new customers.
Percentage of returning customers. Indicates the strength of the customer relationship and brand loyalty.
MOVING FROM DESIRE TO ACTION
Each brand is unique:
Each accompaniment is personalized
PACK
DIAGNOSTIC
STRATEGIC
Duration of the Study:
Up to 45 days after commitment.
Services Included:
Full audit:
In-depth analysis of your current situation.
Market research:
Detailed exploration to identify opportunities and challenges.
Short-term marketing recommendations:
Strategic avenues and actions to quickly improve your position in the market.
From:
excluding tax
9,900
Equivalent to 7 TJM SENIOR consultant
PACK
OPTIMIZATION
OPERATIONAL
Duration of the mission :
From 3 to 6 months
after commitment.
Services Included:
Market research and brand positioning :Strategic analysis to activate
a brand perception
strong and differentiated.
Business plan :
Strategic and financial planning.
Costing and implementation of marketing activations :
Immediate marketing actions and advice for the medium term.
Resource optimization and recruitment:
Tips for maximizing your team's effectiveness.
From:
excluding tax
29900
Equivalent to 24 TJM SENIOR consultant
PACK
PERFORMANCE
+30% IN 1 YEAR
Duration of the Collaboration:
9 to 12 months
after commitment.
Services Included:
We recommend a minimum annual marketing investment of 7%
of turnover to reach 30%
additional performance together.
Marketing audit background to agree on the situation and the objectives to be achieved.
Implementation of a marketing strategyand aoperational action plan with your resources and your annual marketing budget.
Personalized expert advice throughout the year
Access to a broader group of experts adapted to your specific needs and challenges.
CUSTOM QUOTE
Our daily fees (TJM) are adapted to your needs
and proportionate to the necessary mission time.
DEGRESSIVE DAILY RATE IN VOLUME
OUTSOURCE YOUR MARKETING NEEDS
OUTSOURCING YOUR BRAND ACTIVATION
OPTIMIZE YOUR OPERATING EXPENSES
GET A QUOTE
Each support is adapted to your needs: we are here to listen to you!