This is one of the most dangerous traps. The hotel remains open. The occupancy rate seems acceptable. Guests are not complaining heavily. The staff are holding up. Reviews remain positive. The owner does not yet feel there is a crisis. And yet, something is eroding. The price becomes harder to justify. The customer base becomes more commoditized. Dependence on channels increases. Direct sales are not progressing. The experience becomes adequate, but less memorable . Customer